JACK DANIELS LEGACY EDITION

Jack Daniel’s is known for being a well-crafted, smooth sippin’ Tennessee Whiskey. You don’t last for over 150 years if you’re not a quality product, after all. Known for the iconic black and white label, but what people may not know is that the history of our label wasn’t always so black and white.

Some time before 1904 our bottles were a rather unexpected shade of green with an eye-catching gold trim. And as unusual as that may seem, it’s just one of the many labels in Old No. 7’s past.